Alltel's Chad -
Holiday Commercial -
In this one, Alltel is giving out free phones, and makes fun of the other phone carriers. The advertisement implies that Alltel's other 4 competitors are "naughty" and even Santa doesn't like them!
Present Delivery -
In this one, Alltel's 4 competitors are trying to steal the phones Chad and Santa are delivering. Notice how their competitors and even Santa called their phones "cool" and at the end, the narrator said how, "everyone wants to get their hands on", implying that everyone loves them, and they purposely make Chad appear "cool".
No doubt about it, these commercials could also be categorized as Name-Calling.