Welcome! You are at the website for Aaron Cohen's Project. To see all of my reviews on ads and/or commercials, just keep scrolling down. To see one type in specific, click the Archive over there -->
Sex Appeal
"Bad Girl Perfume"
This advertisement shows what they call a "bad girl". She breaks into a building, knocks the guards unconscious, and shows her walking away. Advertising for a perfume that is obviously meant to "enhance your love life".
This advertisement shows what they call a "bad girl". She breaks into a building, knocks the guards unconscious, and shows her walking away. Advertising for a perfume that is obviously meant to "enhance your love life".
Patriotism
"No Blacks, no Jews, no Democrats" "Only a traitor changes boats mid-stream" "Only republican votes"
"You're Either With US or You're With The TERRORISTS!"
"Doing all you can, brother?"
Yes, all of these ads are pretty old, because they are from war. The point is, they're all saying the same thing. We need you. They say that we need your support, and they take you on somewhat of a guilt trip. "If you're a true American, you'll do what we ask for help" is what all of these sound like to me. But nevertheless, they are all good examples of Patriotism advertisements. The video embedded below is also a great example.
Budweiser's Commercial - Welcome Home Troops
It's pretty self-explanatory, it's welcoming home our troops, and thanking them for all that they do.
Also, here's another one that says you're proud to be an American -
"This Bud's for all that you do, you keep America going!"
They show all of these typical "American" jobs, workers, and even cowboys!
Bandwagon Appeal
Alltel's Chad -
Holiday Commercial -
In this one, Alltel is giving out free phones, and makes fun of the other phone carriers. The advertisement implies that Alltel's other 4 competitors are "naughty" and even Santa doesn't like them!
Present Delivery -
In this one, Alltel's 4 competitors are trying to steal the phones Chad and Santa are delivering. Notice how their competitors and even Santa called their phones "cool" and at the end, the narrator said how, "everyone wants to get their hands on", implying that everyone loves them, and they purposely make Chad appear "cool".
No doubt about it, these commercials could also be categorized as Name-Calling.
Holiday Commercial -
In this one, Alltel is giving out free phones, and makes fun of the other phone carriers. The advertisement implies that Alltel's other 4 competitors are "naughty" and even Santa doesn't like them!
Present Delivery -
In this one, Alltel's 4 competitors are trying to steal the phones Chad and Santa are delivering. Notice how their competitors and even Santa called their phones "cool" and at the end, the narrator said how, "everyone wants to get their hands on", implying that everyone loves them, and they purposely make Chad appear "cool".
No doubt about it, these commercials could also be categorized as Name-Calling.
Facts-And-Figures
A 1997 ad for Cheerios. This includes the song, "Did You Know".
Yeah, they didn't mention many numbers, but they did mention many persuasive facts such as, "low in fat", "low in sugar", "number 1 with kids", and "moms love them too". These remarks are supposed to make the viewer think that since it's healthy, kids love them, and it's mom-reccomended, that they should buy the product (Cheerios).
Yeah, they didn't mention many numbers, but they did mention many persuasive facts such as, "low in fat", "low in sugar", "number 1 with kids", and "moms love them too". These remarks are supposed to make the viewer think that since it's healthy, kids love them, and it's mom-reccomended, that they should buy the product (Cheerios).
Card-Stacking
(Pristiq - A drug taken for depression.)
The real persuasive technique example is below, I just put the image above because I thought it was a funny cartoon/comic.
Although this Pristiq commercial DOES mention all of the side effects clearly, happy and sometimes distracting images are shown, drawing away attention from the flaws.
Although this Pristiq commercial DOES mention all of the side effects clearly, happy and sometimes distracting images are shown, drawing away attention from the flaws.
Repetition
An AT&T commercial, comparing features with Verizon.
This could also fit under the category of Name-Calling, but that's coming up later. I'm not sure if this is exactly Repition as in repeating a slogan, but they're definitely making it clear (over and over) that AT&T is better than Verizon Wireless.
This could also fit under the category of Name-Calling, but that's coming up later. I'm not sure if this is exactly Repition as in repeating a slogan, but they're definitely making it clear (over and over) that AT&T is better than Verizon Wireless.
Celebrity Endorsement
Dr. Phil
Wolverine
Taylor Swift
Superman
Rihanna
Miley Cyrus
Masi Oka
Hayden Panattiere
The Fantastic Four
Chris Brown
Batman
Amanda Bynes"got milk?"/"body by milk" is known for advertising by using celebrities. You probably recognize a good amount of (famous) people above. This is definitely a case of Celebrity Endorsement because of using celebrities to advertise for them by drinking milk and taking part in a photo shoot.
Emotional Appeal
Charlottesville-Albemarle SPCA Commercial
This advertisement is no doubt categorized in the Emotional Appeal. With a combination of sorrowful music playing in the background and sad pictures of animals, the commercial gets through to the viewers' emotions, forcing them to feel sympathy for them.
This advertisement is no doubt categorized in the Emotional Appeal. With a combination of sorrowful music playing in the background and sad pictures of animals, the commercial gets through to the viewers' emotions, forcing them to feel sympathy for them.
Snob Appeal
Degree, "Stunt City"
This advertisement takes place in "Stunt City", a place where things are very abnormal compared to everyday life. People read flaming newspapers, jump out of windows, drive upside down cars, etc...
This commercial could be considered Humor, but I felt like it also fit into a Snob Appeal category because of the last few seconds where it says, "for men who take risks". In a way, this says that you're a real man if you buy their item, Degree.
This advertisement takes place in "Stunt City", a place where things are very abnormal compared to everyday life. People read flaming newspapers, jump out of windows, drive upside down cars, etc...
This commercial could be considered Humor, but I felt like it also fit into a Snob Appeal category because of the last few seconds where it says, "for men who take risks". In a way, this says that you're a real man if you buy their item, Degree.
Rewards
This advertisement isn't a TV commercial like many of the other ads, but it did fit into the Rewards category. It offers you a chance to make wine with the advertiser(s) and as a reward you get (as you can see in the middle of the picture,) "free corks, labels, shrinks AND bottles!!"
Name-Calling
There's a Map for That - 2010 Commercial
In this advertisent, Verizon Wireless is comparing their 3G coverage with AT&T's by showing two different brand customers with their cell phones and displaying the 3G coverage map above them. This fits pretty nicely into the Name-Calling category, because of Verizon saying AT&T has "spotty coverage" and calling them "the Nation's number two wireless company".
In this advertisent, Verizon Wireless is comparing their 3G coverage with AT&T's by showing two different brand customers with their cell phones and displaying the 3G coverage map above them. This fits pretty nicely into the Name-Calling category, because of Verizon saying AT&T has "spotty coverage" and calling them "the Nation's number two wireless company".
Humor
Coke - Sleepwalking - Super Bowl 2010
In this advertisement, the audience is meant to be entertained, and at many parts cringe. During the 60 seconds of this commercial, a man sleepwalks around a somewhat (human) deserted area. He walks into an elephant stampede, just barely misses an alligator's bite, opens a fridge with a hissing snake on top, and in the end, he finally finds his Coca-Cola. This ad definitely falls under the category of Humor.
In this advertisement, the audience is meant to be entertained, and at many parts cringe. During the 60 seconds of this commercial, a man sleepwalks around a somewhat (human) deserted area. He walks into an elephant stampede, just barely misses an alligator's bite, opens a fridge with a hissing snake on top, and in the end, he finally finds his Coca-Cola. This ad definitely falls under the category of Humor.
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